مين أحنــا؟
We don't just manage platforms.
We build presence.
InSocial is a content-driven marketing agency specializing in real-time storytelling, brand building, and digital growth.
Founded in 2018, we sit at the intersection of culture, content, and community, helping brands show up not just consistently but relevantly.
What we believe
Culture. Content. Community.
Culture
We read the room before we write the post.
Content
Everything we make is built to be watched, shared and remembered.
Community
We help brands show up not just consistently, but relevantly.
The founder
Omar El Sherbini
Omar founded InSocial in 2018 and leads the agency as Managing Director. A former professional squash player, he has managed and coached an eight-time World Squash Champion since 2007, served as Assistant Head Coach of the Egyptian national team, and directed international tournaments including the El Gouna International Open.
With degrees in international marketing and management, he built InSocial to bring the discipline of elite sport to brands: prepare early, show up live, and document every moment properly.
Our story so far
Built one event at a time
The team
Strategists, designers, producers
A Cairo team of account executives, designers, photographers and videographers who work as one crew, on the ground at every event.
Our partners
Brands that trust us
Careers
Join the crew
We are always meeting people who love events, content and craft. If you want to work on live coverage, branding and production with a team that is on the ground at every event, send us your CV.
